1) What is SEO?
SEO is the acronym for Search Engine Optimization. This is the number that a page or website gets whenever a person or user searches for something that is related to the page. When an individual is using a search engine like Google, to look for something on the internet, all the pages that have content related to what is being searched for, will appear on the results. SEO deals mainly with making sure that the web page involved, comes at the top of this search.
2) What is organic traffic?
Organic traffic can be defined as natural traffic that shows on the search engine. There are times when web masters or web owners pay some amount of money so that their pages and sites are sponsored on the search engines. This means that their pages come up first whenever there is a search. Organic traffic describes when the page comes on top due to its content and not necessarily due to the fact that it has been sponsored.
3) What is the difference between On-page and Off-page SEO?
There are two main types of SEO. These are the On-page and the Off-page SEO. The two differ in several ways. The first difference is that the On-page SEO is the use of keywords and other related words in the content of the site, so as to get more traffic. This means that there is use of popular and relevant keywords depending on what the site is for. The structure and the body of the site is very important in the On-page SEO due to the fact that the search engine will index them with accordance to the structure used. When it comes to the Off-page SEO, this is the putting of links towards the page. In simpler terms, it is the adding of links that will lead to your page. These links are used by the search engine to ensure that the page is ranked among the top in a search. Despite their differences, both types of SEO are very important for the success of the web page.
4) How long does it take to achieve results from Search Engine Optimization?
Many people usually feel like the results of good SEO should appear or be evident in a matter of seconds. However, it is not that simple. There are very many other external factors that can affect how fast or how slow the results of the SEO appear. One common external factor touches on keywords. As mentioned, the use of keywords is very important in SEO but there are times when the keywords change immediately and this might cause a problem. However, keyword competitiveness might take a while to show. The age of the site should also be put into consideration.
5) What else would you suggest I do to increase sales and traffic to my site?
Even though SEO will help with the amount of traffic that you receive, there are a few other things that you can do to ensure that you get the traffic that you want. One thing that you can do is to ensure that your customer service is impeccable to say the least. Very many people like pages that have quick and efficient customer service.